Google Ads are good for advertising to people by the location they are in, and what they are searching for online. Google Ads appear on the Google search page at the top and on the right side of the screen.
The good news is these ads are pay per click. So you only get charged when one of your target people clicks through to your landing page. Then if they like what they see, and submit an enquiry - the lead comes directly to you.
The cost per click is generally lower than LinkedIn and similar to Facebook but the advantage is you are able to select a very specific area and you know they are looking for your product or service because that's what they typed into the search bar.
The cost here is for our team to setup and manage your ad campaign.
You'll need a separate budget to pay Google for the clicks. As a guide we suggest allow at least $190 for a small campaign.
