LinkedIn is good for advertising to business owners that are generally white-collar, or to Senior Management and executives. Not as good for small hospitality or blue-collar business owners.
LinkedIn Ads appear in the newsfeed of people that you select to target.
You can drill down and target people such as doctors in the Bondi area, or senior managers in logistics businesses, or people that own a Snap Printing business as some examples.
The good news is these ads are pay per click. So you only get charged when one of your target people clicks through to your landing page Then if they like what they see, and submit an enquiry - the lead comes directly to you.
The cost per click is generally higher than Facebook or Google but the advantage is you are able to select a highly targeted audience.
The cost here is for our team to setup and manage your ad campaign.
You'll need a separate budget to pay LinkedIn for the clicks. As a guide, we suggest allow at least $150 for a small campaign.
For your $150 ad budget, we will make it so you get the most clicks possible from your target audience.
